Rathor Digital builds connections with Canadian and South Asian media outlets, ensuring brands resonate with both local and diaspora audiences. They secure placements in outlets like CBC and South Asian publications, bridging cultural narratives effectively.
Content Creation and Strategy
They craft culturally relevant content, blending South Asian storytelling with Canadian sensibilities. This includes press releases, blogs, and campaigns that highlight festivals like Diwali or Vaisakhi, tailored for diverse audiences in cities like Toronto or Vancouver.
Social Media Management
Rathor Digital manages platforms popular among South Asians, such as Instagram and WhatsApp, creating campaigns that engage the community. They might promote events like a Bollywood night in Brampton, using targeted ads to reach the diaspora.
Crisis Communication
They provide strategies to handle PR crises, ensuring cultural sensitivity. For example, if a South Asian brand faces backlash in Canada, Rathor Digital would manage messaging to address both local and South Asian community concerns, maintaining brand trust.
