Trick or Trend: Here’s What Canadians are Searching for This Halloween
By Hibaq Ali, Google Trends Expert
October 14, 2025 · 4 min read
Halloween is creeping closer, and Canadians are already deep into costume planning, party prep, and spooky creativity. Each October, Google searches reveal fascinating snapshots of the nation’s festive spirit — and this year’s trending topics show that Canadians are embracing pop culture, cuteness, and a healthy dose of fun as they prepare for the big night.
Whether you’re searching for costume ideas, themed recipes, or chilling movie inspiration, here’s what’s haunting the hearts (and search bars) across Canada this Halloween.
Top Trending Costumes
If you thought Barbie ruled 2024, think again — 2025 belongs to K-Pop! The character Rumi from KPop Demon Hunters is Canada’s most-searched costume this season, with searches for “purple hair extensions” up significantly as fans perfect the look. The rise of K-Pop-inspired fashion is taking over TikTok and Instagram, and many DIYers are blending anime and idol aesthetics for show-stopping costumes.
Not far behind are the irresistibly cute Labubu plushy costumes. Originally popularized by collectible figurines, Labubu’s mischievous grin is now lighting up Halloween parties from Vancouver to Halifax. Many Canadians are turning to platforms like Etsy and Amazon to find or customize the furry favorite.
Meanwhile, a battle of the witches is brewing. Searches for Glinda costumes have surged, now more than double those for Elphaba, likely fueled by the buzz surrounding the upcoming Wicked movie. The glittering pink glam of Glinda is proving irresistible — think tiaras, sparkly gowns, and pastel magic everywhere.
Classic horror still holds strong too. Squid Game’s Front Man continues to trend as one of the top men’s costume choices, showing that a minimalist mask and suit combo never goes out of style. And for duos and couples, trending pairings like Belly and Conrad (inspired by The Summer I Turned Pretty) or Stitch and Angel are adding a romantic twist to the spooky season.
Beyond the Costumes: Spooky Season Takes Over
Halloween inspiration this year goes far beyond wardrobe choices. Canadians are infusing the spooky spirit into every corner of their lives — including their phones, kitchens, and streaming lists.
Searches for “cute Halloween wallpaper” have skyrocketed over 500% in the past month, with Stitch and Hello Kitty leading as fan favorites for cozy yet spooky digital backgrounds. Influencers on Pinterest and TikTok are also sharing pastel-themed Halloween decor, marking a shift toward “soft spooky” aesthetics — a balance of adorable and eerie.
In the kitchen, Canadians are letting their creativity run wild. Searches for “ghost cupcakes,” “black pizza,” and even “pumpkin spice mochi” are climbing, as people blend traditional fall flavors with Halloween fun. Some bakeries in Toronto and Montréal are even launching limited-edition “trick-or-treat” boxes inspired by these viral recipes.
And of course, no October is complete without a movie marathon. Nostalgic horror flicks like Gremlins and The Exorcist are trending once again, reminding us that the classics never die. Streaming platforms have reported spikes in searches for vintage horror and Halloween comedies, with a noticeable uptick in family-friendly options.
Fun with Google Gemini: Creating Your Own Halloween Magic
If you’re feeling inspired by the trends, Google Gemini’s Nano Banana image generation tool is adding a high-tech twist to holiday creativity. This AI-powered feature lets users transform themselves or their ideas into custom Halloween imagery — from photorealistic selfies in costume to fully imagined fantasy scenes.
Gemini users across Canada are generating art for:
- 👻 Personalized Halloween postcards
- 💌 Custom party invitations
- 📱 Social media content with spooky flair
- 🎨 Just-for-fun imagination projects
Want to see yourself as a K-Pop hero or a sparkling Glinda? Gemini Nano Banana can help bring your trick-or-trend vision to life in seconds.
This year, the spirit of Halloween in Canada goes beyond costumes — it’s about creativity, expression, and sharing the fun in both real and digital worlds. Whether you’re dressing up, decorating your feed, or baking something scary-sweet, there’s no shortage of ways to make this Halloween eerily unforgettable.
Methodology:
Trending lists are calculated using Google Trends data, comparing search interest between September 2025 and September 2024 across Canada. Costume, recipe, and digital trend insights reflect domestic search patterns unless otherwise stated